Clinics
An uneven schedule and costly ads with no clarity on what works.
We show you what each new patient costs and how to lower it.
Healthcare marketing agency · Latin America
More patients and more sales for healthcare, with every result measured.
We specialize in marketing for clinics, hospitals, specialists, laboratories and pharmaceutical companies. We plan, produce and measure every campaign, and we follow the healthcare advertising rules of each country.
Your live dashboardCost per new patient
Booked appointments
Qualified leads
Return on ad spend
- Headquartered in Panama City
- All of Latin America
- Regulatory review on every piece
- Live dashboard from day one
Who we serve
Five clients, five different problems
A hospital does not decide like a specialist, and a pharmaceutical company cannot communicate like a clinic. Every plan starts by understanding your case.
Private hospitals
Many services competing for budget and attention.
Campaigns by specialty, with results by service line.
Medical specialists
Little time, and patients who compare on price alone.
Your reputation, visible online. You treat; we bring the right patient.
Clinical laboratories
Competition for agreements, branches and home service.
More orders and agreements, with campaigns measured by branch.
Pharmaceutical companies
Strict rules and a return that is hard to prove to headquarters.
Communication to healthcare professionals, with compliance and clear metrics.
Services
All the marketing a healthcare business needs, in one team
Patient acquisition
We turn interested people into booked appointments.
- Google, Meta and TikTok ads
- Landing pages by specialty
- WhatsApp response and follow-up
- Cost per patient measured monthly
Brand and website
A clear brand and a website that Google and AI assistants understand and recommend.
- Identity and brand book
- Fast, bilingual, mobile-first website
- Complete Google Business Profile and reviews
- Search and AI optimization
Pharmaceutical marketing
Launches and communication aimed at healthcare professionals.
- Launch strategy by country
- Materials for medical representatives
- Campaigns for physicians and pharmacists
- Regulatory review before publishing
Social media and content
A steady presence, with video and the physician's own voice.
- Strategy and content calendar
- Short video and carousels
- Physician personal brand
- Online reputation and review responses
How we work
Five steps, with dates and owners
- 01
Diagnostic
We review your brand, website, ads and competitors, and deliver a report on what works and what does not.
- 02
Plan and goals
We set measurable goals, budget and dates. You approve before we start.
- 03
Production and review
We create the pieces. A different person reviews each one against the country's and the platform's rules.
- 04
Launch
We publish and tune the ads during the first weeks, based on data.
- 05
Live dashboard and monthly review
From day one you see your results on a live dashboard. Every month we meet: what worked, what we changed and why.
Illustrative cases
How we would handle your case
Out of respect for privacy and the confidentiality agreements we sign, we never publish who our clients are or their data. Every strategy is unique and designed for a single client. These cases are hypothetical: they show how we think and what we would measure, with no made-up figures.
Hypothetical case
Specialty clinic with an uneven schedule
- The situation
- Its schedule fills in high season and empties in low season. It spends on ads but does not know where its patients come from.
- What we would do
- A campaign per specialty, a separate link per ad, the question 'how did you hear about us?' at the front desk, and same-day WhatsApp response.
- What we would measure
- Cost per new patient by specialty, share of messages that book, and patients who attend.
Hypothetical case
Laboratory with several branches
- The situation
- Some branches have lines while others barely get orders. Its Google profile shows neither hours nor home service.
- What we would do
- Complete Google profiles per branch, ads by area, and a page for each branch with its tests and hours.
- What we would measure
- Orders and calls by branch, Google Maps ranking and cost per order.
Hypothetical case
Pharmaceutical company launching a product in three countries
- The situation
- It must reach physicians in three countries, each with its own rules, and prove the return to headquarters.
- What we would do
- A plan per country aimed only at healthcare professionals, materials for medical representatives, and regulatory review of every piece before publishing.
- What we would measure
- Reach among physicians by country, engagement with content and events, and requests for visits or samples.
What we measure
Measurable results, not promises
We do not guarantee a number of patients or sales. What we do guarantee is that you see it: from day one you get a live dashboard with the cost of each result, and every month we explain what we changed to improve it.
Clinics and specialists
- Cost per new patient
- Share of leads who book
- Patients who attend
Hospitals and laboratories
- Leads by service or branch
- Cost per order or agreement
- Google Maps ranking
Pharmaceutical companies
- Reach among healthcare professionals
- Engagement with content and events
- Requests for visits or samples
Compliance
Marketing that respects healthcare rules
A rejected or sanctioned piece costs more than not publishing it. That is why regulatory review is part of the service, not an extra.
Each country's rules
In Panama, every piece for regulated products is filed with the Ministry of Health within 48 hours of publication. In each country we apply its own rules.
Prescription drugs, professionals only
We do not advertise prescription drugs to the general public. Their communication is aimed at physicians and pharmacists.
Each platform's policies
Google, Meta, TikTok and LinkedIn have their own healthcare rules. We check them before every launch.
No promises of cures
No piece promises results, cures or numbers. We talk about benefits in evidence-based language.
Why LatAm Health Marketing
What sets us apart
Healthcare specialists
We are not a general agency that also serves doctors. We understand how a patient, a medical director and a brand manager decide.
Live dashboard from day one
Every campaign has goals and a dashboard you can open anytime. You always know where your money goes and what it brings back.
Confidentiality and a unique strategy
We sign confidentiality agreements, never publish our clients, and design each strategy for one client only. One team coordinates strategy, design, video, website and ads.
Regional reach
Headquartered in Panama and working across Latin America, in Spanish and English.
FAQ
What clients usually ask
Which countries do you work in?
We are headquartered in Panama City, Republic of Panama, and serve clients across Latin America. Every campaign follows the healthcare advertising rules of the country where it runs.
Do you guarantee a number of patients or sales?
No. No serious agency can. What we do guarantee is measuring every result, explaining what works and adjusting the strategy every month.
Can you advertise prescription drugs?
Not to the general public. For pharmaceutical companies we create communication aimed at healthcare professionals, with regulatory review before publishing.
What is the first meeting like?
It is a diagnostic meeting. We listen to your goals, review your current presence and explain what we would do and how we would measure it.
Do you work with small clinics or only hospitals?
Both. We fit the plan and budget to each client's size and goal.
Why don't you show your clients?
Because their privacy comes first. We sign confidentiality agreements and never publish our clients' names, logos or data. And every strategy is unique: we design it for a single client. In the diagnostic meeting we show you how we work with hypothetical cases and a sample dashboard.
Do you work in English?
Yes. We work in Spanish and English, including with pharmaceutical regional offices.
Contact
Let's talk about your next patient
Tell us what you want to achieve. We reply within one business day to schedule your diagnostic meeting.