@font-face{font-family:Archivo;src:url(../fonts/archivo-latin-400-normal.woff2) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:Archivo;src:url(../fonts/archivo-latin-600-normal.woff2) format("woff2");font-weight:600;font-display:swap}
@font-face{font-family:Archivo;src:url(../fonts/archivo-latin-800-normal.woff2) format("woff2");font-weight:800;font-display:swap}
@font-face{font-family:Archivo;src:url(../fonts/archivo-latin-900-normal.woff2) format("woff2");font-weight:900;font-display:swap}
/* LatAm Health Marketing · libro de marca: rojo y pizarra, Archivo, rectas como la L. Layout: portada oscura con tablero, secciones blancas y grises alternas, una sección oscura de medición. */
:root{
 --red:#B5121B; --red-deep:#8A0E15; --red-tint:#FBE9EA; --red-on-dark:#FF5A62;
 --slate:#2F3A45; --text:#3A434D; --muted:#5E6873; --line:#DDE1E5;
 --surface:#FFFFFF; --alt:#F5F6F7; --ink:#1E2730; --ink-2:#27313B; --up:#1F7A5C; --up-dark:#4CC79A;
 --f:Archivo,Arial,Helvetica,sans-serif; --wrap:1180px;
 color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--surface);color:var(--text);font:400 16px/1.65 var(--f)}
img,svg{max-width:100%;display:block}
a{color:var(--red)}
h1,h2,h3{color:var(--slate);margin:0;text-wrap:balance;font-weight:800}
h2{font-size:clamp(28px,4.6vw,40px);line-height:1.12;letter-spacing:-.015em;max-width:22ch}
h3{font-size:19px;line-height:1.3;font-weight:700}
p{margin:0}
:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.skip{position:absolute;left:-999px;top:8px;background:var(--slate);color:#fff;padding:8px 12px;z-index:50}
.skip:focus{left:8px}
.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 20px}
.narrow{max-width:820px}
.eyebrow{font-size:13px;line-height:18px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:12px}
.sub{font-size:18px;line-height:1.65;max-width:62ch;margin-top:16px;color:var(--text)}
.ic{width:28px;height:28px;fill:none;stroke:var(--slate);stroke-width:1.75;stroke-linecap:square;stroke-linejoin:miter}
.ic .r{stroke:var(--red)} .ic circle.r{fill:var(--red)}
.ic.lg{width:40px;height:40px} .ic.sm{width:18px;height:18px;flex:none;margin-top:3px}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--red);color:#fff;font:600 16px/20px var(--f);padding:15px 22px;border-radius:4px;text-decoration:none;border:0;cursor:pointer;transition:background .2s}
.btn:hover{background:var(--red-deep)}
.btn .arr{width:18px;height:18px;stroke:#fff;fill:none;stroke-width:2}
.btn-sm{padding:10px 14px;font-size:15px}
.tlink{color:#fff;font-weight:600;text-underline-offset:4px}

/* header */
.top{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.96);backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--line)}
.bar{display:flex;align-items:center;justify-content:space-between;gap:16px;height:68px}
.logo img{height:44px;width:auto}
.nav{display:none;gap:26px}
.nav a{color:var(--slate);text-decoration:none;font-weight:600;font-size:15px}
.nav a:hover{color:var(--red)}
.tools{display:flex;align-items:center;gap:12px}
.lang{color:var(--slate);font-weight:700;font-size:14px;text-decoration:none;border:1px solid var(--line);border-radius:4px;padding:8px 10px}
.tools .btn-sm{display:none;opacity:0;pointer-events:none;transition:opacity .25s}
.tools .btn-sm.on{opacity:1;pointer-events:auto}

/* hero */
.hero{background:var(--ink);color:#C9D0D7;padding:56px 0 0;position:relative;overflow:hidden}
.hero:before{content:"";position:absolute;right:0;top:0;width:34%;height:100%;background:var(--ink-2)}
.hgrid{position:relative;display:grid;gap:40px}
.hero .eyebrow{color:var(--red-on-dark)}
.hero h1{color:#fff;font-size:clamp(34px,6.4vw,58px);line-height:1.04;letter-spacing:-.02em;max-width:17ch}
.hero h1 em{font-style:normal;color:var(--red-on-dark)}
.hero .lead{font-size:18px;line-height:1.65;margin-top:20px;max-width:56ch;color:#C9D0D7}
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:20px 28px;margin-top:30px}
.dash{margin:0;background:#fff;border-radius:8px;padding:22px;box-shadow:0 24px 60px rgba(0,0,0,.35);align-self:center}
.dhead{display:flex;align-items:center;gap:10px;color:var(--slate);font-size:15px;padding-bottom:14px;border-bottom:1px solid var(--line);margin-bottom:6px}
.drow{display:grid;grid-template-columns:1fr 34% 18px;align-items:center;gap:12px;padding:12px 0;border-bottom:1px solid var(--line);font-size:14px;color:var(--slate);font-weight:600}
.dbar{height:8px;background:var(--alt);border-radius:4px;overflow:hidden}
.dbar i{display:block;height:100%;width:var(--w);background:var(--slate);transform-origin:left;animation:grow 1.4s cubic-bezier(.2,.7,.2,1) both}
.dbar.down i{background:var(--red)}
.dtr{font-size:11px;color:var(--up)} .dtr.down{color:var(--up)}
.dash figcaption{font-size:13px;line-height:1.5;color:var(--muted);margin-top:14px}
@keyframes grow{from{transform:scaleX(.55)}to{transform:scaleX(1)}}
.trust{position:relative;list-style:none;margin:48px auto 0;padding-top:20px;padding-bottom:22px;display:grid;grid-template-columns:1fr 1fr;gap:10px 20px;border-top:1px solid #36414C;font-size:14px;font-weight:600;color:#fff}
.trust li{display:flex;gap:10px;align-items:center}
.trust li:before{content:"";width:12px;height:4px;background:var(--red-on-dark);flex:none}

/* sections */
.sec{padding:64px 0}
.alt{background:var(--alt)}
.card{background:#fff;border:1px solid var(--line);border-radius:8px;padding:22px;display:flex;flex-direction:column;gap:10px;transition:box-shadow .2s,transform .2s}
.card:hover{box-shadow:0 1px 2px rgba(30,39,48,.06),0 8px 24px rgba(30,39,48,.08);transform:translateY(-2px)}
.grid5,.grid4,.grid3,.grid2{display:grid;gap:16px;margin-top:36px}
.who .pain{color:var(--muted);font-size:15px}
.who .ans{color:var(--slate);font-weight:600;font-size:15px;padding-top:10px;border-top:2px solid var(--red-tint)}
.svc{background:#fff;border:1px solid var(--line);border-radius:8px;padding:26px;display:grid;gap:16px}
.svc h3{font-size:22px}
.svc p{margin-top:6px}
.svc ul{list-style:none;padding:0;margin:16px 0 0;display:grid;gap:8px}
.svc li{position:relative;padding-left:22px;font-size:15px;color:var(--slate)}
.svc li:before{content:"";position:absolute;left:0;top:11px;width:10px;height:3px;background:var(--red)}
.steps{list-style:none;padding:0;margin:36px 0 0;display:grid;gap:0;counter-reset:s}
.steps li{display:grid;grid-template-columns:56px 1fr;column-gap:16px;padding:22px 0;border-top:1px solid var(--line)}
.steps .n{grid-row:span 2;font-size:28px;font-weight:900;color:var(--red);line-height:1;font-variant-numeric:tabular-nums}
.steps p{margin-top:6px;max-width:60ch}
.dark{background:var(--ink);color:#C9D0D7}
.dark h2,.dark h3{color:#fff}
.dark .eyebrow{color:var(--red-on-dark)}
.dark .sub{color:#C9D0D7}
.mcol{border-top:3px solid var(--red-on-dark);padding-top:18px}
.mcol ul{list-style:none;padding:0;margin:14px 0 0;display:grid;gap:12px}
.mcol li{display:flex;gap:10px;color:#fff;font-weight:600}
.dark .ic{stroke:#9AA4AE} .dark .ic .r{stroke:var(--up-dark)}
.why{list-style:none;padding:0;margin:36px 0 0;display:grid;gap:28px;counter-reset:w}
.why li{counter-increment:w;padding-left:56px;position:relative}
.why li:before{content:counter(w,decimal-leading-zero);position:absolute;left:0;top:-2px;font-weight:900;font-size:24px;color:var(--red)}
.why p{margin-top:6px}
.faq{margin-top:28px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line);padding:4px 0}
.faq summary{cursor:pointer;list-style:none;padding:16px 36px 16px 0;position:relative;font-weight:700;color:var(--slate);font-size:17px}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"";position:absolute;right:6px;top:50%;width:14px;height:2px;background:var(--red);box-shadow:0 0 0 0 var(--red)}
.faq summary:before{content:"";position:absolute;right:12px;top:calc(50% - 6px);width:2px;height:14px;background:var(--red);transition:transform .2s}
.faq details[open] summary:before{transform:scaleY(0)}
.faq details p{padding:0 0 18px;max-width:64ch}
.contact{background:var(--alt);border-top:4px solid var(--red)}
.cgrid{display:grid;gap:32px}
form{background:#fff;border:1px solid var(--line);border-radius:8px;padding:22px;display:grid;gap:14px}
.row2{display:grid;gap:14px}
label{display:grid;gap:6px;font-size:14px;font-weight:600;color:var(--slate)}
input,select,textarea{font:400 16px/1.4 var(--f);color:var(--slate);padding:12px;border:1px solid #B9C0C7;border-radius:4px;background:#fff;width:100%}
input:focus,select:focus,textarea:focus{outline:2px solid var(--red);outline-offset:0;border-color:var(--red)}
.fmsg{font-size:14px;min-height:1px}
.fmsg.ok{color:var(--up)} .fmsg.err{color:var(--red)}
.foot{background:var(--ink);color:#9AA4AE;padding:48px 0 28px;font-size:15px}
.fgrid{display:grid;gap:28px}
.foot img{height:70px;width:auto;margin-bottom:16px}
.foot b{color:#fff}
.foot a{color:#fff}
.foot p+p{margin-top:6px}
.fl{margin-top:36px;padding-top:20px;border-top:1px solid #36414C;font-size:13px;display:grid;gap:6px}

@media (min-width:640px){
 .grid5,.grid4,.grid2,.grid3{grid-template-columns:1fr 1fr}
 .row2{grid-template-columns:1fr 1fr}
 .trust{grid-template-columns:repeat(4,auto);justify-content:space-between}
 .svc{grid-template-columns:48px 1fr}
 .tools .btn-sm{display:inline-flex}
}
@media (min-width:980px){
 .sec{padding:96px 0}
 .hero{padding-top:84px}
 .hgrid{grid-template-columns:1.25fr .9fr;gap:64px;align-items:center}
 .nav{display:flex}
 .grid5{grid-template-columns:repeat(5,1fr)}
 .grid4{grid-template-columns:repeat(4,1fr)}
 .grid3{grid-template-columns:repeat(3,1fr);gap:40px}
 .steps{grid-template-columns:repeat(5,1fr);gap:24px}
 .steps li{grid-template-columns:1fr;border-top:3px solid var(--slate)}
 .steps li:first-child{border-color:var(--red)}
 .steps .n{grid-row:auto;margin-bottom:12px}
 .why{grid-template-columns:1fr 1fr;column-gap:56px}
 .cgrid{grid-template-columns:.9fr 1.1fr;gap:64px;align-items:start}
 .fgrid{grid-template-columns:2fr 1fr}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

.case{background:#fff;border:1px solid var(--line);border-radius:8px;padding:24px;display:flex;flex-direction:column;gap:12px}
.ctop{display:flex;align-items:center;justify-content:space-between}
.tag{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--red-deep);background:var(--red-tint);padding:4px 8px;border-radius:4px}
.case dl{margin:4px 0 0;display:grid;gap:4px}
.case dt{font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-top:10px}
.case dd{margin:0;font-size:15px;color:var(--text)}
.cases{align-items:stretch}
section[id]{scroll-margin-top:72px}
.dbar i.w46{width:46%}.dbar i.w72{width:72%}.dbar i.w64{width:64%}.dbar i.w80{width:80%}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.chk{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:14px;line-height:1.5;color:var(--text)}
.chk input{width:24px;height:24px;margin-top:2px;flex:none;accent-color:var(--red)}
.lang{min-height:44px;min-width:44px;display:inline-flex;align-items:center;justify-content:center}
.foot a{display:inline-block;padding:10px 0}
.legal{padding:56px 0 80px}.legal h1{font-size:clamp(30px,5vw,42px);line-height:1.1;letter-spacing:-.015em;margin-bottom:12px}
.legal h2{font-size:22px;margin:36px 0 10px}.legal p,.legal li{max-width:68ch}.legal p+p{margin-top:10px}.legal ul{padding-left:20px;margin-top:8px;display:grid;gap:6px}
.legal .upd{color:var(--muted);font-size:14px}
.e404{padding:96px 0;text-align:left}.e404 h1{font-size:clamp(34px,6vw,56px);line-height:1.05}.e404 p{margin:16px 0 28px;max-width:52ch}
.e404 .tlink{display:inline-block;padding:12px 8px;color:var(--slate)}